Whether you’re a romantic or a cynic, it’s hard to ignore Valentine’s Day.

January felt like an entire year, and February is well and truly on our radar. And there’s plenty to consider during the shortest month of the year. But whether you couldn’t care less, or are making plans to woo or be wooed, this punching bag of holidays is way, way more than a capitalist ruse.

While most of us would gladly receive a delectable box of chocolates or a fresh-cut bouquet for the occasion, our pamper experience has it all - and can encourage relaxation and romance. This mask set offers nine fabulous face masks, including our Coconut Rescue Mask for hair, and all are included in a reusable grey storage caddy. A dreamy selection… A mask made in Heaven, some might say!

It is something of a national pastime for many to spend the first few weeks of February bemoaning the very existence of this holiday that dares to honour and celebrate love – but we’re done hearing the same tired arguments against the holiday.

This year, we’re surrendering to Valentine’s Day - willingly. It is far too exhausting to invest so much energy in disliking a holiday that, at its purest, is designed to celebrate love.

February 14th does not necessarily have to be in the name of rose petals and dinners by candlelight. There are many ways to amaze those you love, whoever they are. A friend who is always present, an overly caring father, a partner in life, a brother who makes us despair but who, after all, we cannot do without.

Our Pretty in Pink gift set (£9.99) features five indulgent face masks, a branded body puff and holographic cosmetic bag. Be spoilt for choice with our delightful Strawberry Cream mask, exotic Pink Guava Peel-Off and Passion Peel-Off, Pink Rose Clay or rich Chocolate Mud. This one is the perfect treat, packed with lots of skin-loving ingredients. Cosy on up and enjoy an at-home pamper session together!

Often, the days are so hectic that we forget the importance of caring for ourselves and sharing special moments with those around us. Offering a moment for ourselves or an opportunity to spend more time together thus becomes one of the most significant manifestations of love.

As cringe as “Galentine's” can be, celebrating the love you have for your friends is just as valid, whether it's baking heart-shaped cookies together or letting your face do the talking by granting it the mother of all resets.

Stop, look and glisten! Next up on the list, we’ve got our Shimmer & Shine gift set (£9.99). This set is perfect for those who like to be the centre of attention, featuring a dazzling selection of our Gold Easy Peel-Off, Silver Easy Peel-Off, Rose-Gold Peel-Off and pink Glitter Peel-Off. Plus, a blush cleansing cloth and Rose Gold Metallic Cosmetic Bag.

Why not take a step away from the conventional and do something different for your favourite lady? Chocolates and flowers are lovely, of course, but beauty and makeup are the gifts that keep on giving. Perfume, body care, makeup, skincare: these gifts last longer than a box of chocolates, which are usually gone within a couple of days... OK, who are we kidding? We mean minutes.

Love comes in many forms. Whether you'll be spending this Valentine's Day solo, with a partner, or in the company of a pod of close friends, Galentines-style, you might feel inspired to look and feel your best—whatever that means to you. From sweet self-care to the beauty must-haves, 7^th Heaven will get you into a romantic frame of mind.

Even if the big day passes untroubled by grand romantic gestures and dinner is leftovers in front of sitcom reruns with the kids, there’s never not a good time to show yourself some love. We all deserve a relaxing spa day - always. And with V-Day fast approaching, we’d argue that now is an even better time to show ourselves extra TLC by staying in and creating a spa day at home. After all, the holiday is known to be a day of love and affection.

Spoil the one you love (yourself) this Valentine's and amp up your home spa experience with our Renew You Pure Indulgence Gift Set (£17.99). Featuring a wide variety of products to cleanse, condition and truly treat skin, from CoQ10 enriched Gold Radiance Eye Masks, activated charcoal Detox & Replenish Hydrogel, Collagen Cream mask, Deep Pore Cleanse Mud and charcoal Blackhead Detox Peel-Off. It also includes a soft black cleansing cloth, a black silicone mask applicator and fashionable gold cosmetic bag; what’s not to love?

Whether you’re celebrating February 14th with your special someone or spending it solo, laying in the bathtub in a hydrating face mask and massaging your scalp with a scrub in the comfort of your own home are some of the best ways to treat yourself. And it won’t cost you luxury spa prices, either!