1985
Joint founding members of the Cosmetics Industry Coalition for Animal Welfare (CICAW)
Meet our furry ambassadors Honey & Hugo
Time to Be Good to Yourself with cruelty-free pioneers since 1980s
If you love all things natural, you’ll adore our extensive range of beauty treats for face, feet, hair and body. Since our beginning in 1985, we have been producing fabulous masques bursting with the most delicious natural ingredients, carefully chosen so that they have minimum impact on the environment and never ever tested on animals. We are constantly striving to improve our environmental performance and are firmly committed to our ethos.
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Herbivore to
the coreEverything we make is veggie or vegan friendly and we never add any nasties.
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Creature
kindProtectors of the four-legged and furry - from day one we said no to animal testing.
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Trendsetting
the standardCall us skincare dreamers, call us trailblazers. We were one of the first on the face mask scene back in 1985.
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Planet first,
pocket friendlyWe’re always on the look out for ways to work more sustainably while keeping our prices just right for you.
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Brilliantly
BritishWe work on and whip up almost all of our masks in Britain, with our founder, Gregory Butcher OBE, leading the way.
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Great mates
with great apesBuddies with the Born Free Foundation, we help to fund orangutan rehabilitation and campaign against deforestation.
Our Heritage
For over 30 years we have stood against animal testing and are proud that all our products are ‘Cruelty Free’ accredited.
1989
Save the Seal
Montagne Jeunesse launch our campaign to ‘Save the Seal’
1990
Antartica Appeal
Our Antartica Appeal begins
2019
Keep it Wild
with the Born Free Foundation